If you’re reading this blog post then chances are you probably own your own production company. While production companies can come in all sizes one thing is true across the board, in order to be successful you must market your business.
You can have all of the passion in the world, but if you’re not marketing your production company people are simply not going to find you. In the following post we’ll take a look at 4 important ways to market your production company.
1. Have a Great Website
While you may not fancy yourself a great web designer, the truth is the first interaction someone has with your production company is going to be online. As a result it is imperative that you have a beautiful website that complements your brand. The good news is you don’t have to be an expert at code in order to put together a decent site.
Modern services like Squarespace, Wix, and Wordpress make it incredibly easy to put together a beautiful website very quickly. By choosing a great template you can simply update your site as needed and you don’t have to worry about coding it by hand.
When it comes to embedding videos on your site it doesn’t get any better than Vimeo. Vimeo’s sleek user interface and customizable features make it perfect for showcasing your company colors and logos. Plus, Vimeo is a great place to network with other professional filmmakers and videographers around the world.
2. Use Adwords
The phrase Adwords can be kinda scary if you’re not from the marketing world, but it’s actually pretty easy to setup
Google Adwords without any SEO knowledge whatsoever. In a nutshell, Adwords are the little blue links at the top of a Google results page. People pay for those spots and if you’re a production company you can greatly benefit from investing in some targeted adwords.
For example, if you live in Orlando you could try to bid for the phrase ‘Videography in Orlando’ or more specifically ‘Commercial Video in Orlando’ it all depends on your specific company’s niche. Luckily for us, Google offers coupons and training to get you started with Adwords. Even if you don’t know anything about search marketing you could get your business on Google in only a matter of minutes.
3. Social Media
No matter what your opinion is on social media one thing is certain, social media is an indispensable tool for promoting your work as a production company. I’ve heard one individual say that they receive 85% of their projects from shares on Facebook.
Perhaps one of the reasons why people don’t typically like using social media to promote their business is because it takes too much time. If this is you I recommend looking into social media scheduling services like Tweetdeck, Hootsuite, or even Facebook’s built-in scheduling tools.
One of my favorite things to do is sit down one day a week and schedule all of my weekly content. You can change the schedule to your liking, but you can rest assured knowing your audience will have a steady stream of content.
4. Networking Events
Networking can be hard, especially if you are introverted, but nothing can beat simply meeting someone in person to talk about a common interest. Networking goes beyond simply meeting other video professionals in your area.
Instead of only going to user-group meetings I personally recommend checking out professional networking events in your area. It is great to know a lot of videographers, but it is better to know a lot of people that need videographers. There are a lot of websites that compile lists of all of the networking events near your area. Sites like Meetup and Eventbrite are great places to look.
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